Listen now (27 min) | JiMMYBAR! co-CEOs Jim Simon and Jason Wadler join Scott in-studio at WGN Radio to share how they became so successful in a market that is otherwise overflowing with competition. If you want a protein bar that isn't made of chalk and a bunch of incoherent ingredients, chances are it'll be tough to find one that also tastes good. This is the part where we say "This is where JiMMYBAR! comes in." This is where JiMMYBAR! comes in.