Jan 10, 2019 • 25M

Improve Your Sales: How to Lead With Transparency and Vulnerability to Win Customers’ Trust

 
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Scott Kitun is joined by a rotating cast of tech and media personalities to break down the latest in startupland.
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Author of "The Transparency Sale" Todd Caponi joins Scott in-studio at WGN Radio to discuss his new book, and how the art of the sale is almost a pastime these days. Whenever we see a salesperson, we immediately take a step back and think "Yeah okay, what are you trying to sell me?" Today's salespeople must change their approach, and Todd has been able to do it for several years now.