Copping out on corporate gift-giving means missing a prime relationship-building opportunity.But sending a bland fruit basket or not-so-subtle branded junk is unlikely to be very memorable. Plus, giving gifts that people aren’t too excited about can be downright wasteful. That’s why Packed with Purpose is a gift. The specialty gifting company hand picks high-quality products from businesses that are positively shaping their communities. It’s corporate gifting with a social mission. Founder and CEO Leeatt Rothschild came up with the idea in her previous job helping companies use their social responsibility budgets.