Launching a startup is nearly impossible, regardless of funding, experience and even luck - but, if there was one thing that might just separate the top founders from the pack, it's knowing how valuable time is.

Imagine, when Instagram blew past 1,000,000 downloads they still had just a 13 person team... THIRTEEN! How is that possible? I'll tell you how; it's possible because of exceptional time management skills (and accompanying collaboration tools).

In case you've never heard of G2 Crowd - which is hard to imagine, given the millions of monthly site visitors - G2 is something of a Yelp for SaaS tools and it has quickly become the go-to spot for founders and other tech-enabled businesses to review, read and engage with popular apps like Salesforce, Heroku, Sprout social and others.

Newly (9 months on the job) hired CMO Ryan Bonnici joined me live in-studio to discuss what it's been like taking on such a senior role, where G2 Crowd is going next and what his top 3 tools are for startups looking to compete at the highest level.